Facebook has started testing Hyperlocal Services in India. Here’s a brief explanation about Hyperlocal Services in India and why it should matter to you:
Hyperlocal Services are Facebook’s way of helping people discover local services such as Spas and Salons, Technicians, Plumbers, Event planners, Phone Repair Services, Electronic Appliance Services etc. It is based on the Hyperlocal concept where a Business owner can upload the details of his Business and Facebook will help you connect with users who are looking for services that you provide. The services are It currently has are listed under 10 Sub categories including arts & marketing, automotive, business services, financial services, event planning, home improvement, lifestyle, medical and health, pet services, and spa, beauty and personal care.Each listing includes the business name, address, working hours, and a star rating based on users’ reviews.

Here’s Why it should matter to you :

From a user’s point of view, it is a great tool which helps you discover services which you are interested in, right from Facebook. It suggests services to you based on their Facebook ratings. Therefore, Higher rated Services will be preferred to be advertised.

From a Business Owner’s Perspective, You can take it as a chance to get noticed, increase your Brand Awareness and build Reviews through good customer handling. The higher ratings you have, the better your chance is to get advertised by Facebook. Facebook has over two million small and medium businesses using its platform, and the hyperlocal services market is a segment that is seeing increasing competition.

India already has Hyperlocal Services such as UrbanClap, Bro4u, QuikrServices, Zopper, Housejoy and IZ Repair. And Facebook’s Entry into this segment will only increase the competition. But the differentiating factor that Facebook has is that it doesn’t charge any fee on listing as well as orders.

You can help your business get noticed by building your brand, increasing brand awareness, engaging the audience via Digital Marketing. It will help you in increasing the Search Visibility on these Hyperlocal Services.

Speaking of Digital Marketing, Percoyo is India’s leading Digital Marketing Company providing out of the box solutions to customers helping them build their brand Online. You can choose us to be your Digital Marketing Partner. Visit us at : https://percoyo.com/digital-marketing/

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Social Media Marketing (SMM) is different from other digital marketing strategies like Strategic Digital Marketing (SDM), Behavioural Marketing And Content Marketing.

Let’s break down Social Media Marketing for you:

Social Media Marketing is a Marketing strategy to gain attention or Website Traffic using Social Media Platforms like Facebook, Twitter, Tumblr, etc.

Note that this is ONLY used to gain attention and redirect the customers to your website and NOT capturing them on the Social Network site itself.

I’ll give you an example :

Let’s just consider that you are an E-Commerce vendor providing electronic goods on your website. And you turn towards Social Media to gain customers.
It all starts on your Facebook page. You need to SHOW the customers that you are selling products on your website. This will be slightly difficult for these reasons :

Since it is your Facebook Page, you can’t showcase ALL your products.
Solution: You need to showcase the best products available on your website by means of creative posters, posts etc
And below that post/poster, you need to place a call to action link to provoke the user to visit your website then and there.
You just can’t count on the person to remember the name of your website and visit it later. Because it simply doesn’t work out. Here’s why :
As the user goes though his social feed, he comes across numerous other posters which might have a call to action link. And that’s when he forgets about you no matter how good your poster was when compared to the current poster.

This is just the basic overview of Social Media Marketing. It is a very powerful tool because it is predicted that by 2020, 90% of the world’s population is going to use the web on mobile and out of those 90%, 85% are going to be on a Social Networking Website. Keeping that in mind, Social Media Marketing is going to be a valuable investment for your business if you are looking to take it to the next level.

90% of the World’s Population will have a mobile phone by 2020. And out of those 90%, 85% will be connected to a Social Network at all times.

Having said that, Percoyo is one of the best Digital Marketing Agencies in India. We don’t just say that, we prove it.

Don’t judge us by our wins. Judge us by our failures, because we have only a few of them.

The post What is Social Media Marketing? Social Media Marketing 101. appeared first on Percoyo Logo.

Follow the following step to Download and Install Both JDK (Java Development Kit ) and the Android Studio in your PC

Step 1: To begin with Android Programming you have to download the Android Studio from following website

Download Here

Step 2: Once you download it . Extract the zip file.

Step 3: You need a Java Development Kit (JDK).

http://www.oracle.com/technetwork/java/javase/downloads/index.html

How to install “Open JDK” (Java developement kit) in Ubuntu (Linux)?

1. Open Applicaction -> Accessories -> Terminal
2. Type commandline as below…

   sudo apt-get install openjdk-7-jdk

3. Type commandline as below…

   apt-cache search jdk

   (Note: openjdk-7-jdk is symbolically used here. You can choose the JDK version as per your requirement.)

4. For “JAVA_HOME” (Environment Variable) type command as shown below, in “Terminal” using your installation path…

   export JAVA_HOME=/usr/lib/jvm/java-7-openjdk-i386/

   (Note: “/usr/lib/jvm/java-7-openjdk” is symbolically used here just for demostration. You should use your path as per your installation.)

5. For “PATH” (Environment Variable) type command as shown below, in “Terminal” using your installation path…

   export PATH=$PATH:/usr/lib/jvm/java-7-openjdk-i386/bin

   (Note: “/usr/lib/jvm/java-7-openjdk” is symbolically used here just for demostration. You should use your path as per your installation.)

6. Check for “open jdk” installation, just type command in “Terminal” as shown below

   javac -version

Step 4: After this you can start the Android Studio by Navigating to the Android Studio Project Folder . Under this go to bin folder via Terminal

./studio.sh

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Most of the People don’t know what exactly their respective Digital Marketing Agency is doing and are hoping for some magic to happen. At the end you come to know things didn’t work out as expected. The only way to measure the efficiency of the Digital Marketing Agency is only by the results and value it provides . People many times tend to invest in 1000’s of dollars towards there marketing objectives and yet fail to get desired results.

This was due to the Digital Marketing Strategy was not well planned and they finally achieved the result but they didn’t put proper analytic into place to study whether it would be successful or not.

In today’s world people think that Digital Marketing means bringing the keywords up and to bring this up there are two ways

1. SPAMDEXING
2. 6 Months of Hard Work

But what happens if in 1st Scenario your Website gets Penalized by Google or in 2nd Scenario after 6 Months You don’t get desired result or traffic from those keywords and all your money is wasted.

So I always prefer my Customers to choose a  right Strategic Digital Marketing/Behavioural Digital Marketing Agency  rather then simply a SEO/SMM/PPC Package or some other type of marketing .

For every business person there are two things that matters the most

1. Value : Is the company delivering the necessary value to the customer
2. Results : Are you getting enough customers or at least are you  able to skyrocket in 1-2 months driving at least the break even ROI .

If you don’t have this both then surely you are in wrong hands . My Favourite Analogy for this situation is that

Consider a person selling ice creams in USA

The Person is shouting this in chinese 冰淇淋 (Ice Cream). Do you think most of the US Citizens know Chinese ? No, right . 

Choosing Right Strategy at Right Time and Right Place would place you ahead in the competition . Optimizing things correctly would take your company to the next level.

Percoyo is one of the leading Digital Marketing Agency in the world with 99.999% Happy Customers around the world . Do email us at hello@percoyo.com for any of the Strategic Digital Marketing queries

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You need to make your website the Best Salesman you ever had in your shop 🙂 .

Your website is nothing but the Best Sales Person and it needs to be Smart Enough to make a Sale . Behavioural Marketing is nothing but making your Website / E Commerce / Mobile Apps (Salesperson) Smart Enough so that it can take smart enough decision quickly and convert your walkin visitors to your regular customers . Covering most of the scenarios

Real World Scenario 1

Salesperson : “Good Morning Sir , May I know what are you looking for ?”

You : “I am looking for a laptop which I can use to learn designing”

Salesperson : *Shows you some high end laptops of around 2000$ to 4000$*

You(Thinking) : ‘Hey Man, its too costly and you have a budget up to 1800$ .”

And You Say you will come back and you start walking away. But he calls you back and says :

Salesperson : ” There is an offer running on 2000$ laptop and you get up to 20% Discount“

Then you become very much interested and you buy it.

Salesperson : ‘Since you have bought this laptop for designing purpose you may also be interested in buying a Wacom tablet for your hand made drawings’

You : ‘*You buy that as well and leave shop*

Its a Win-Win Situation for both of you

Real World Scenario 2 :

As you know very well in USA there are kids who usually sell lime juice

One child had targeted to open a shop in front of the home . Whereas the other kid had opened a shop in front of the football field . So the second child made more money then the one who opened the shop in front of the home .

This was because obviously since its summer the football players would be thirsty and they would definitely come to quench their thirst .

So , In general, Behavioural Marketing would take your company to the next level with much more smarter insights .

Send an Email to Percoyo to know more about it . Ask for free consultation or shoot an email to hello@percoyo.com

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One would argue about the latest trends in Digital Marketing in the year 2016 but they can’t deny that Content Marketing will be the trend for many years to come. Here, I’m going to tell you different Content Marketing strategies to make you a better content writer.

I’m sure you have heard a lot about content marketing and also that it helps you gain more customers. But have you ever wondered how exactly your content helps you in doing that?

Well, let me break that down for you.

First of all, let me start by telling What is Content Marketing.

Content Marketing is a strategic marketing method focused on creating and distributing valuable information to users who are interested in it.

You might be asking this to yourself : How am i supposed to know which person is interested in my content? That’s where keywords come in.

Keywords are a set of words which describes the content of your web page. It is like the summary of your website in 3 to 4 words, tops.

Keywords play a significant role in SEO (Search Engine Optimisation) which helps in bringing your website on the top of the Google Search Results when someone searches for your targeted keywords on Google.

So, Coming back to content marketing, It is very helpful in all marketing aspects , as Marketing is impossible without great content. Here are 5 important tips to ensure that you write a good content :

• Use relevant keywords in your content that summarize the whole idea of your blog in as little words as possible.
• Don’t overdo the keywords. Using the keywords in 4-5% of your article is recommended. But if you use the keywords way over limit, your blog will be considered as a spam by the algorithms which do spamdexing(Checking the content for spam).
• Nobody really cares if you are from Harvard or Oxford. Write your content in a language which is understandable by anyone. And by anyone, I mean, even a kid in 1st grade.
• Always prioritize valuable and relevant content rather than writing down anything that comes to your mind. Otherwise, you will be that marketing person to your readers who just sells them “Stuff”.
• Always research before writing. Researching is very important before writing down content, since what you have in mind might be already there on the internet. And the probability of that is 90% of the times. Don’t get me wrong, There is no harm in that. But make sure you avoid copying down the same thing as it is not the right marketing ethic.

That’s it for now. Stay tuned for more blogs.

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“Earlier we got Rs 50 per hour and extra for number of deliveries. Our monthly earnings were around Rs 25,000. Now with only Rs 35 per delivery and with an average of hundred orders a month, we will make only Rs 3,500,” [one of the delivery boys/source].

Sources said that more than 50 delivery boys gathered in front of Roadrunnr office in order to protest but due to no response the delivery boys decided to vandalize the office.
The RoadRunnr team feels this was done by the agencies which were loosing their long time delivery boys due to RoadRunnr’s attractive compensation structures.

A police official, who conducted investigation at the office on Sunday, said the attackers included delivery boys, who were unhappy with the change in compensation structure that reduced their income by half. Security has been deployed on the office premises.

“Being on our rolls is more lucrative for drivers, so they want to move from their agencies to us. Due to this, agencies are facing attrition and we approached them to work out an absorption plan, but they say they don’t want us to hire drivers who work for them at all,” said Mohit Kumar, co-founder and chief executive of Roadrunnr.

Mohit Kumar did not reveal the names of the agencies but pointed  they had identified ransackers from the images of cctv cameras, installed on the premises. “We are not taking a defensive stance here, we will be very aggressive in terms of finding out who these people were,” said Kumar.

The firm has raised around 73 crores in total from Sequoia Capital and Blume Ventures till now. Last week the firm changed its compensation plan from paying its delivery boys per hour to per delivery basis in order to shift its business model to focus on making profits which led to this kind of attack on its office.

Sources also claim that  After the TinyOwl incident, RoadRunnr has hired 15  bouncers in anticipation of the trouble.

Now the biggest question in the industry is “will these startups ever become profitable” to their investors or the ending is closure of such firms with loads of layoffs and loss.

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A logo in its true sense means a graphic mark,emblem or symbol.So how important is a logo to curve a niche for your brand, well the answer is very. Now the question is what is the need and importance to have a corporate logo? A logo creates an association with the brand.It represents the core values of the organization and is an identifier of  the organization.

 A nice idea based logo can separate your brand from the other competitors.So the question is how do you come up with such a logo which represents your brand to the core yet keeps the modern aesthetics intact. Well, there are two methods of doing that,one you have a full picture of the logo in your mind and need some minor help from the designer. Secondly, you have got a vague idea, in that case, you need to trust the designer and that is where we are to help you.

Percoyo Group has launched a new exciting range of logo designing plans.Have a look here.

The process works like this:-

1. You have to select any one of the three plans namely Standard,Premium(our preference) and Ultimate

2.Give a brief explanation about your requirement like your business field,target customers,preferred colors and a rough sketch or image of a preferred style.

3.Make payment as per the plan.

4.Finalize the logo once the designer completes it in scheduled date,the logo will be sent to you in TIFF,PDF,JPG,PNG and EPS format.

Have a look at our portfolio and here are some testimonials from our happy clients:-

1. “I wanted to hire an agency that will give me best results in an affordable price. Percoyo was the solution. I wasn’t sure which direction to go as I had a vague idea, they were extremely patient and listened to the ideas and direction that I wanted to go. I recommend Percoyo highly and I will definitely be hiring them for future projects.You will not regret investing in Percoyo” -Akhil,Reesh

2. “Percoyo is a pleasure to work with.They are courteous,reliable and a great communicator.Their creative process is awesome as they work as a team to come up with the final product. I truly endorse and recommend Percoyo” – Piyush,Fataak

So what are you waiting for. Start your business if you have not or increase your business if you already have one with an awesome logo.

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