So,you should have a strategic approach and an in-depth understanding of PPC. In this article, we will discuss some tips and tricks on how to optimize pay-per-click campaigns for ROI.

1. The benefits of PPC advertising
2. 7 Ways to Optimise your PPC Advertising
• Determine your goals
• Identify the keywords
• Expand on the right keywords
• Prioritise the chosen keyword
• Conversion Action for PPC Campaign
• Set Up Proper Tracking
• Set Up a Retargeting Campaign
3. Why these steps are important for a higher ROI
4. Conclusion: How to optimize Pay Per Click campaigns for ROI

The benefits of PPC advertising

PPC can help you build brand awareness and drive targeted traffic to the relevant landing page, which can be useful for better conversion rates.

7 Ways to Optimise your PPC Advertising

The best thing about running ads is that you will only have to pay a certain amount when someone clicks on them. Therefore, this is the best way to reach your target audience and grow your business. Here are seven ways to optimize your PPC advertising campaigns for a higher ROI. They are as follows:

a. Determine your goals

Your PPC journey should start with a goal. You will need to know what you need to achieve for your business through PPC ads. Are you trying to increase traffic? Are you trying to improve brand awareness? Once you know what you want to achieve, you can start planning your PPC strategy.

b. Identify the keywords

Once you have planned your goals, the next step is to identify the right keywords. This can be done with the help of a tool called Google Keyword Planner to find the right set of keywords. This will help you rank higher on the search engine result pages.

c. Expand on the right keywords

Once the right keywords are decided, you need to create a compelling and relevant ad copy that is well-designed and catches the attention of the audience. You need to create the best ad copy to stand out from the rest of the competitors in the market.

In order to stand out, you will have to create an ad copy that is very different from the others, and expanding on these keywords is the best way to do so.

d. Prioritise the chosen keyword

Once you have chosen the right amount of keywords, you should prioritise the relevant and most popular ones first. Google’s keyword planner is the best way to find the best keyword for your PPC campaign.

You will find many keywords by using the keyword planner tool, but prioritising the right keyword for your business can help you target the audience and get the most out of it.

e. Conversion Action for PPC Campaign

The next step after finding the right keyword is to set a proper conversion action. This will help you determine what action a user should take. Finally, it will make it easier for you to track the campaign and retarget them.

f. Set Up Proper Tracking

With tracking, you can see how your campaigns are performing and if there is a need for improvement. You can use multiple tools to track these, but Google Analytics is the most popular out there.

By using analytics, you will get insights into how your campaign is performing and how you can improve it. By doing this, you will be able to outdo your competitors.

g. Set Up a Retargeting Campaign

Retargeting is the best way to increase the ROI of your campaign. It helps to target audiences that have already visited your website. Therefore, this is the best way to achieve PPC results.Without retargeting, you will leave out a lot of potential customers; they are the ones who checked out your product or service but did not purchase it.

Why these steps are important for a higher ROI

By following the above-mentioned steps, you will be able to plan the campaigns to be as effective as possible. Also, if you are not happy with the results, you can change the strategy and hope for a better ROI. PPC is a great way to increase traffic and drive sales.

Conclusion: How to optimize Pay Per Click campaigns for ROI

You can call us at +91 7676722000or fill out the form below, and our experts will guide you through the process of starting your PPC journey with us.

Are you looking to purchase a product or service but need help finding it? Well, in today’s time, everyone searches for the products or services they desire on Google. You can open Google and type in or use voice to search for the desired outcome.

Then, what Google does is show a couple of search results. These search results are either sponsored or organic. The sponsored results are called Google Ads. The below image shows results for the query “buy shoes online” in the form of shopping ads. Please Take a look.

1. What are Google Ads?
2. Types of Google Ads
3. How can Google Ads Advance your Business Goals?
4. How do I set up a Google Ad Campaign?
5. Conclusion: How Can Google Ads Help You Advance Your Business Goals?

What are Google Ads?

Google Ads are targeted ads that are shown across the Google Search and Google Display Networks. Display networks are a group of more than 2 million websites, videos, and apps where Google Ads can appear.

Google Ads can be controlled based on demographics and search history. Google Ads works on a PPC model, which means Pay-Per-Click, which means you only pay when someone clicks on it.

Types of Google Ads

1.Search Ads: Google Search Ads are the most common type of ad that is displayed in search results. These ads are shown on top of organic results. They look like regular organic results, but they can be differentiated by looking at the URL.

The URL contains the word “ad” on the page; these ads improve search engine visibility, and brand awareness, and drive traffic to your website.

2.Display Ads: Google Display Ads are the images that appear on Google Display Networks (GDNs).

3.Shopping Ads: Google shopping ads are the ads that are displayed on SERPs. These ads are not like regular ads but rather like shopping carousels.

4.Video Ads: These are the ads that are displayed on or during the videos on YouTube.

Google also allows you to use different Ad campaigns. They can be used to strategically reach business goals. Two useful campaign types are local and smart campaigns. Local campaigns can be used to target nearby customers through Google Maps, Search Ads, Display Ads, and even Video Ads.

Smart campaigns are automated ads that Google runs based on your business goals.

How can Google Ads Advance your Business Goals?

Let us look at how Google Ads can advance your business goals. They are as follows:

Increased Brand Awareness

You can get leads through Google by running the ads. Around 53% of the users search Google and then make the final decision of purchasing the products or services. Responsive ads can put your product and services for various users across different locations and devices. There are different properties of Google, by which you can reach a wide range of audiences.

Improved Website Traffic

Not only SEO but Google Ads can also be used to improve website traffic. You can target the demographic area, keywords, and other assets to your advantage. You can create a campaign by customizing a goal based on website traffic.

There are certain ways to measure traffic from Google Ads. They are as follows:

1. Check the click-through rates and ad clicks.
2. Check the quality score of Google Ads.
3. Removing negative keywords.
4. Updating the keyword lists.
5. Running keyword diagnosis.

Boost Conversions

Once you have improved the quality score of the Ads, you can see an increase in click-through rates. You can see only interested people at the end of the marketing funnel. They use transactional keywords like “buy, price, and “purchase” to make a transaction. You should focus on these people by giving them additional offers or discounts.

Track Results and Action

One of the best things about running Google Ads is that you can track the results in real-time you just need to connect the Ad campaigns to Google Analytics. You can then make adjustments based on which strategies are working or not. You can then optimize the landing pages and redefine your targeting, which will improve the ROI.

Cost Control

Now you can understand that whenever a user clicks on your ads, there is a price. Not only can you set the daily limits but you can also bid on pricing. You can also pause the ads and restart them whenever you want.

 How do I set up a Google Ad Campaign?

1. Choose the right campaign type.
2. Select the right keywords.
3. Create Campaigns and set up ad groups.
4. Use Landing pages.
5. Add a Compelling Ad copy.
6. Set up the budget and targeting options.
7. Test, measure success, and optimize the ad campaign.

Conclusion: How Can Google Ads Help You Advance Your Business Goals?

In Conclusion, we discussed some points that contribute to helping you advance our business goals. Now you understand how Google Ads works and how it is an important part of search engine marketing.

Paid advertising should be the first thing you do when you are trying to achieve your marketing goals. You can call us, and we can help you by running ads. Call us at +91 8448448741 or fill out the form below so that our experts will get back to you.

Pay-per-click advertising is a way of targeting customers through conversion-focused landing pages. Today, it is important for businesses of all scales, from small to large businesses.

PPC enables businesses to target a specific audience by placing ads on top of the organic search results when users search for a particular product or service. In this article, we will discuss how PPC can help your business.

1. Understanding PPC
2. Benefits of PPC for your business
3. How to get started with PPC
4. Why consider Percoyo for your PPC journey
5. Conclusion to How Can PPC Help Your Business

Understanding PPC

The ads are placed on top of the organic results. These ads can be displayed on the website, on social media channels, and also on Google Maps. This is a very effective way of getting traffic, getting leads, and increasing sales.

Benefits of PPC for your business

There are many benefits to using PPC for your business. Some of them are as follows:

1. Visibility: Through PPC, you can reach a wide range of audiences who are searching for products or services online. Therefore, this will lead to more traffic coming in, resulting in more leads and sales.
2. Greater Control: With PPC, we can set targets. We can target locations, budgets, and keywords we would like to run ads for. Moreover, having control over these metrics will maximize your campaign results and give you a better ROI.
3. Reports: PPC provides businesses with detailed reports that show the performance of their campaigns. This can give you an idea of how to improve the campaigns to get the best results.
4. Results: Unlike SEO, PPC delivers very fast results. Once the campaign starts running then you can see the ads being displayed on the top of the SERPs. Moreover, you will not have to wait like SEO as it can take months to achieve the desired results.

These are some of the ways in which PPC can help your business. In the image below you can see the no. of users coming from paid searches (highlighted in green).

How to get started with PPC

1. Define Goals: Before starting the first PPC campaign, you will need to define your goals. Like do you want to increase your sales? Do you want to improve your brand awareness? This will help you develop a campaign in a manner that will fetch you accurate results.
2. Keywords: Keywords are terms used by a user when they are searching for a product or service. By selecting the right keyword you will find the right audience that will be interested in your product or services.
3. Create Ads: You have to choose the right keywords in order to target the right audience by running ads. Including a clear CTA will get you leads, and a click-through to your website.
4. Setting Budget: Creating a proper budget plan is important before you are starting a campaign. Setting a daily budget is much better than spending the entire budget. The budget is based on the search volume and competition of the keyword.

Why consider Percoyo for your PPC journey

Our PPC experts will continuously monitor and optimize your campaigns which can increase your sales by identifying customers, analyzing their behavior, and targeting them.

Conclusion to How Can PPC Help Your Business

In conclusion, you can follow the above steps to understand how PPC can help your business. You can call Percoyo if you want to take your PPC journey ahead with us. Call us at +91 7676722000 or fill up the form below so that our executive can get back to you. We are located in JP Nagar, Bangalore.