In the dynamic landscape of digital marketing, Content Marketing has emerged as a linchpin for businesses striving to make their mark online. Percoyo, your trusted partner in the digital realm, recognizes the pivotal role that content marketing plays in building robust digital strategies. Let’s delve into the myriad benefits that this strategy brings to the table.

Increases Website Traffic

Boosts Brand Awareness

Improves Search Engine Visibility

Generates Leads and Conversions

Cost-Effective

Increases Social Media Engagement

Establishes Authority

Long-Term Results

Reaches Audiences Who Avoid Ads

In summary, content marketing is the cornerstone for businesses seeking to establish thought leadership, attract potential customers, and drive sustained sales. Partnering with Percoyo ensures that your content strategy aligns seamlessly with your broader digital marketing goals.

FAQs

In the dynamic landscape of online business, visibility is key, and that’s where Search Engine Optimization (SEO) comes into play. At Percoyo, we recognize the transformative power of SEO in elevating businesses to new heights. Let’s delve into the world of SEO and explore how it can be a game-changer for your brand.

Increased Web Traffic

Improved Credibility

Cost-Effectiveness

Supports Content Marketing

Maximises PPC Campaigns

Provides 24/7 Promotion

Impressive ROI

Long-Term Brand Awareness

SEO is not a quick fix, it’s a long-term strategy for building brand awareness. By consistently appearing in search results, your brand becomes ingrained in the minds of users. It’s about establishing a lasting presence in the digital landscape.

At Percoyo, we understand that implementing SEO best practices is not just about algorithms; it’s about connecting with your audience. By embracing SEO, businesses can witness unprecedented growth and higher engagement.

FAQs about SEO

Conclusion

In conclusion, SEO is not just a technical tool. It’s a strategic asset that Percoyo leverages to propel your business forward in the digital era. Embrace the power of SEO, and let’s embark on a journey to amplify your online presence and drive meaningful results.

Increased Reach: Connecting Globally, Impacting Locally

Digital marketing serves as a bridge between businesses and a vast online audience. Through channels such as search engines, email, websites, and social media, Percoyo ensures that your brand resonates not just locally but globally.

The power to connect with a diverse audience allows businesses to expand their reach and make a meaningful impact in the digital sphere.

Cost-Effectiveness: Maximising ROI with Minimal Resources

With digital marketing, your brand can achieve greater market reach with fewer resources and less effort.

Measurable Results: Decisions Driven by Data, Not Guesswork

Understanding the impact of your marketing efforts is crucial. Percoyo provides businesses with cutting-edge tools to track and analyse their digital campaigns.

This wealth of data empowers businesses to make informed, data-driven decisions, enhancing the overall effectiveness of marketing strategies.

Targeted Audience Engagement: Forging Personal Connections

By engaging with your audience in a more personalised manner, businesses can foster increased trust and loyalty, ultimately leading to higher conversion rates.

Flexibility: Adapting in Real Time

This agility ensures that your marketing efforts stay relevant and effective in an ever-evolving digital environment.

Improved Conversion Rates: Nurturing Trust for Loyalty

This, in turn, leads to improved conversion rates, transforming casual visitors into committed customers.

Frequently Asked Questions

Conclusion

In conclusion, Percoyo’s digital marketing services offer a comprehensive suite of benefits for businesses looking to thrive in the digital era. From increased reach and cost-effectiveness to measurable results, targeted engagement, flexibility, and improved conversion rates, our services are the catalysts for your brand’s digital success.

Embrace the power of digital marketing with Percoyo and unlock unparalleled opportunities for your business.

So,you should have a strategic approach and an in-depth understanding of PPC. In this article, we will discuss some tips and tricks on how to optimize pay-per-click campaigns for ROI.

1. The benefits of PPC advertising
2. 7 Ways to Optimise your PPC Advertising
• Determine your goals
• Identify the keywords
• Expand on the right keywords
• Prioritise the chosen keyword
• Conversion Action for PPC Campaign
• Set Up Proper Tracking
• Set Up a Retargeting Campaign
3. Why these steps are important for a higher ROI
4. Conclusion: How to optimize Pay Per Click campaigns for ROI

The benefits of PPC advertising

PPC can help you build brand awareness and drive targeted traffic to the relevant landing page, which can be useful for better conversion rates.

7 Ways to Optimise your PPC Advertising

The best thing about running ads is that you will only have to pay a certain amount when someone clicks on them. Therefore, this is the best way to reach your target audience and grow your business. Here are seven ways to optimize your PPC advertising campaigns for a higher ROI. They are as follows:

a. Determine your goals

Your PPC journey should start with a goal. You will need to know what you need to achieve for your business through PPC ads. Are you trying to increase traffic? Are you trying to improve brand awareness? Once you know what you want to achieve, you can start planning your PPC strategy.

b. Identify the keywords

Once you have planned your goals, the next step is to identify the right keywords. This can be done with the help of a tool called Google Keyword Planner to find the right set of keywords. This will help you rank higher on the search engine result pages.

c. Expand on the right keywords

Once the right keywords are decided, you need to create a compelling and relevant ad copy that is well-designed and catches the attention of the audience. You need to create the best ad copy to stand out from the rest of the competitors in the market.

In order to stand out, you will have to create an ad copy that is very different from the others, and expanding on these keywords is the best way to do so.

d. Prioritise the chosen keyword

Once you have chosen the right amount of keywords, you should prioritise the relevant and most popular ones first. Google’s keyword planner is the best way to find the best keyword for your PPC campaign.

You will find many keywords by using the keyword planner tool, but prioritising the right keyword for your business can help you target the audience and get the most out of it.

e. Conversion Action for PPC Campaign

The next step after finding the right keyword is to set a proper conversion action. This will help you determine what action a user should take. Finally, it will make it easier for you to track the campaign and retarget them.

f. Set Up Proper Tracking

With tracking, you can see how your campaigns are performing and if there is a need for improvement. You can use multiple tools to track these, but Google Analytics is the most popular out there.

By using analytics, you will get insights into how your campaign is performing and how you can improve it. By doing this, you will be able to outdo your competitors.

g. Set Up a Retargeting Campaign

Retargeting is the best way to increase the ROI of your campaign. It helps to target audiences that have already visited your website. Therefore, this is the best way to achieve PPC results.Without retargeting, you will leave out a lot of potential customers; they are the ones who checked out your product or service but did not purchase it.

Why these steps are important for a higher ROI

By following the above-mentioned steps, you will be able to plan the campaigns to be as effective as possible. Also, if you are not happy with the results, you can change the strategy and hope for a better ROI. PPC is a great way to increase traffic and drive sales.

Conclusion: How to optimize Pay Per Click campaigns for ROI

You can call us at +91 7676722000or fill out the form below, and our experts will guide you through the process of starting your PPC journey with us.

So, if you are a business owner or a professional, then you have to make sure that your website is compatible on both desktop and mobile devices. In this article, we will discuss some of the tips and tricks that will help you with mobile SEO. Let’s look into some of the topics:

1. What is Mobile SEO??
2. What do you mean by mobile-friendly site?
3. What is the importance of mobile SEO?
4. The best ways to optimise your website for Mobile SEO
5. Conclusion to the importance of mobile SEO in 2023

What is Mobile SEO?

1. Mobile content plays an important role in search engine ranking.
2. If you don’t focus on mobile SEO, you will end up ranking poorly. There is something called mobile-first indexing, which means it focuses on the mobile content of the web pages.
3. The search product reviews on mobiles have increased by 35% in the last few years.
4. Using Mobile SEO can give you a competitive edge over your competitors. As there is a rise in voice search, people can now search for content from any devices such as Amazon Echo.

What do you mean by mobile-friendly site?

1. The page loads properly as you see on a desktop or a laptop.
2. The page has to load quickly.
3. The content has to be presentable in a readable manner, so that they don’t have to zoom in on the text or image.
4. The website has to be easily understandable by Google.
5. Provide navigation and value to users properly.

What is the importance of mobile SEO?

In today’s world of smartphones there are certain advantages to using them. They are as follows:

1. More Business – With so many people turning to the internet to find products or services, it would be imprudent not to optimise your website for mobile phones. As a result, you will be unable to outperform your competitors.
2. Better UX – If the website has a better UX and a fast loading speed, then the users are going to stay for a more efficient session. They are not going to search as they do on desktops. Therefore, simplicity and accessibility are the keys.
3. Better Search Engine Rankings – Google now focuses on websites that are very well optimised for mobile devices. This means that even if you optimise your website for only the desktop version, there are still chances that you won’t rank for mobile devices.

The best ways to optimise your website for Mobile SEO

1. Responsive design for users: You should always focus on creating a minimal and clean responsive website design. A fully responsive website means that it completely adapts to the screen size.
2. Navigation: Streamline your content in such a way that it fits the screen size. But you should also focus on the navigation, as users tend to bounce back if there is no proper menu.
3. Page Loading Speed – Page Speed is a ranking factor, so it is important to create a page that is thin and free of any heavy themes. As this tends to slow down the webpage. This will result in increased page loading speed.
4. Screen Pop-Ups – Pop-ups are a great way to get the attention of audiences. This will make them sign up for the newsletter or get free content. But always be careful to display the relevant content to the users.
5. Local SEO – Local SEO is important for any business that offers services or products. People tend to search for near me terms when looking for a particular place to do a transaction. Therefore, adapting your mobile content by optimising for local keywords is really important.
6. Titles and Meta Descriptions – Optimising your website by using titles and meta descriptions will encourage users to click when your website shows up on SERPs.

Conclusion to How Content Marketing Is Changing The Game

You can call us at +91 7676722000 or fill out the form below to get a free SEO audit. Our executive can guide you through the entire process. Get ready to start your SEO journey with us.

The internet today has provided us with the opportunity to find answers to our queries. At this point, we have to understand how content marketing is changing the game for marketers who take the people’s demand for knowledge into account.

1. What is Content Marketing?
2. Why is Content Marketing Important?
3. How Content Marketing is Changing The Game for Marketers?
4. Why Do Businesses Need to Invest in Content Marketing?
5. Conclusion to How Content Marketing Is Changing The Game

What is Content Marketing?

Businesses that use content marketing see a rise of about 30% in sales as compared to those that don’t. Websites with blogs get around 67% more leads, and 72% of B2B businesses have confirmed that they get more leads when they use content marketing.

Why is Content Marketing Important?

Moreover, because of the internet, audiences can gather a lot of information on the services you are offering. Then, they can make informed decisions or choices. Thereby, they do not have to depend on any marketers and can do research on their own.

To succeed in content marketing, you must create high-quality, engaging content. You have to create rich content that will make the audience come back again and again. This will separate talented content marketers from the rest of them.

How Content Marketing is Changing The Game for Marketers?

Statistics suggest that more than 70% of businesses invest in content marketing. You know why? Because content marketing is the future. Content marketing helps you generate leads and improve sales significantly. There are some reasons, and they are as follows:

People Want Answers

People would like to go online and gather information on the products and services they are searching for. We are positive they are looking for answers to their questions. Marketers can use this information to their advantage; they can create content that can provide guidance and advice to the public.

In the B2B sector, studies show that around 60% of customers go through multiple pages of information related to products or services before making a purchase. The same is true in the B2C sector too.

Branding

When a person trusts a specific brand, they tend to buy the product or service. And they will eventually prove to be returning customers. This is the sole reason businesses work so hard to create a name for their brand.

Creating some good blogs, social media posts, and videos can help you strengthen your brand. If a business starts creating multiple posts on a specific topic, the users and search engines will think that they know quite a lot about it.

Marketing is all about generating sales. After all, content marketing is all about providing the necessary information to get leads. According to the Content Marketing Institute, more than 300% more leads are generated through content marketing than traditional methods.

These days, businesses are investing a lot more in content marketing than before, and the cost per lead is 40–70% less than traditional marketing. Well, this does not mean that the traditional method needs to be avoided. But compared to it, content marketing is much more effective.

Search Engine Positions

Search engines rank websites based on the information provided and the site’s reputation. This is the place where content marketing has changed the game. Almost all the organic traffic coming to your website is coming through search engines, which is approximately 93%.

In reality, SEO is where the majority of the budget is spent. Therefore, in order to show up on search engines, you have to actively engage in content marketing. Companies that have products no longer create websites for transactions; they provide a lot of information on the same.

Most websites invest time in creating blog posts to increase traffic from content marketing. The only other way of increasing traffic is through PPC advertising, and this can prove quite costly.

Branding

When a person trusts a specific brand, they tend to buy the product or service. And they will eventually prove to be returning customers. This is the sole reason businesses work so hard to create a name for their brand.

Creating some good blogs, social media posts, and videos can help you strengthen your brand. If a business starts creating multiple posts on a specific topic, the users and search engines will think that they know quite a lot about it.

Why Do Businesses Need to Invest in Content Marketing?

If a business wants to succeed in today’s world, it needs to invest in content marketing. If not, your competitors will take advantage by staying ahead of you.

Conclusion to How Content Marketing Is Changing The Game

In Conclusion, content marketing is changing the game by reaching customers in a powerful way. By producing content online, interesting and helpful businesses can make it easier for customers to find them and their products or services with less effort.

For a strategy to succeed, marketers need to come up with new and developed strategies every now and then, as the algorithm keeps on changing. This method will help you reach millions of people in a unique way.

You can call us at +91 7676722000 or fill out the form below. Our experts will help you and guide you in starting your content marketing journey with us.

SWOT is a well-known business term, and it is commonly used as a part of their digital strategy. This is an important part of digital marketing, and in this article, we will discuss how to perform a SWOT analysis of Digital Marketing.

Most of the common methods used by digital marketing are email marketing and search marketing. However, SWOT analysis focuses on a company’s strengths, Weaknesses, opportunities, and Threats. This will help a company decide to focus on its best areas and improve its weak points to ensure success.

Let’s look in detail at SWOT Analysis of Digital Marketing. They are as follows:

1. What is SWOT Analysis of Digital Marketing?
2. Strength
3. Weaknesses
4. Opportunities
5. Threat
6. Conclusion to SWOT Analysis of Digital Marketing

What is SWOT Analysis of Digital Marketing?

Strengths and weaknesses are the internal factors of a company, which will provide insights into core aspects and areas requiring improvement. Moreover, opportunities and threats are external factors for a company that are beyond its control.

Opportunities provide potential for growth, expansion, and market conditions. Threats are external risks to the business.

Strength

There are certain internal attributes and resources that could be to your company’s advantage. They are as follows:

1. How well your website is optimised.
2. Blog posts are optimised enough for high- and low-competition keywords.
3. Social media accounts and email opt-ins.
4. Dedicated employees to digital marketing.
5. Well-defined, consistent strategies being carried out by consistently blogging, posting on social media, SEO and PPC campaigns, and offers.

Weakness

1. Outdated website content, and the website is not well optimised.
2. Lack of a good budget.
3. Lack of employees dedicated to digital marketing.
4. Lack of online platforms like social media accounts, e-mail contacts, downloadable gated content, and blog posts.
5. There is no time to carry out strategies.
6. No proper lead nurturing and no proper follow-up.
7. Time taken to get results.

Opportunities

1. Relationship with social media influencers and engagement with followers.
2. Proper engagement with campaigns.
3. Growing number of audiences on online platforms as compared to traditional platforms.
4. Positive reviews from customers.

Threats

1. Users with ad blockers.
2. High competition in online spaces.
3. Constant time must be spent keeping up with trends.
4. Negative reviews from unsatisfied customers.

Conclusion to SWOT Analysis of Digital Marketing

In Conclusion, an in-depth analysis of digital marketing can give you a proper idea of areas that require improvement. If proper time and effort are given to each point of the SWOT analysis, then you can give yourself and your company a space to choose the best strategies and make the most of them.

You can call us at +91 8448448741 or fillup the form below. Our executives will get back to you and will guide you through the complete process. Therefore, finally you can decide on starting your digital marketing journey with us.

Are you looking to purchase a product or service but need help finding it? Well, in today’s time, everyone searches for the products or services they desire on Google. You can open Google and type in or use voice to search for the desired outcome.

Then, what Google does is show a couple of search results. These search results are either sponsored or organic. The sponsored results are called Google Ads. The below image shows results for the query “buy shoes online” in the form of shopping ads. Please Take a look.

1. What are Google Ads?
2. Types of Google Ads
3. How can Google Ads Advance your Business Goals?
4. How do I set up a Google Ad Campaign?
5. Conclusion: How Can Google Ads Help You Advance Your Business Goals?

What are Google Ads?

Google Ads are targeted ads that are shown across the Google Search and Google Display Networks. Display networks are a group of more than 2 million websites, videos, and apps where Google Ads can appear.

Google Ads can be controlled based on demographics and search history. Google Ads works on a PPC model, which means Pay-Per-Click, which means you only pay when someone clicks on it.

Types of Google Ads

1.Search Ads: Google Search Ads are the most common type of ad that is displayed in search results. These ads are shown on top of organic results. They look like regular organic results, but they can be differentiated by looking at the URL.

The URL contains the word “ad” on the page; these ads improve search engine visibility, and brand awareness, and drive traffic to your website.

2.Display Ads: Google Display Ads are the images that appear on Google Display Networks (GDNs).

3.Shopping Ads: Google shopping ads are the ads that are displayed on SERPs. These ads are not like regular ads but rather like shopping carousels.

4.Video Ads: These are the ads that are displayed on or during the videos on YouTube.

Google also allows you to use different Ad campaigns. They can be used to strategically reach business goals. Two useful campaign types are local and smart campaigns. Local campaigns can be used to target nearby customers through Google Maps, Search Ads, Display Ads, and even Video Ads.

Smart campaigns are automated ads that Google runs based on your business goals.

How can Google Ads Advance your Business Goals?

Let us look at how Google Ads can advance your business goals. They are as follows:

Increased Brand Awareness

You can get leads through Google by running the ads. Around 53% of the users search Google and then make the final decision of purchasing the products or services. Responsive ads can put your product and services for various users across different locations and devices. There are different properties of Google, by which you can reach a wide range of audiences.

Improved Website Traffic

Not only SEO but Google Ads can also be used to improve website traffic. You can target the demographic area, keywords, and other assets to your advantage. You can create a campaign by customizing a goal based on website traffic.

There are certain ways to measure traffic from Google Ads. They are as follows:

1. Check the click-through rates and ad clicks.
2. Check the quality score of Google Ads.
3. Removing negative keywords.
4. Updating the keyword lists.
5. Running keyword diagnosis.

Boost Conversions

Once you have improved the quality score of the Ads, you can see an increase in click-through rates. You can see only interested people at the end of the marketing funnel. They use transactional keywords like “buy, price, and “purchase” to make a transaction. You should focus on these people by giving them additional offers or discounts.

Track Results and Action

One of the best things about running Google Ads is that you can track the results in real-time you just need to connect the Ad campaigns to Google Analytics. You can then make adjustments based on which strategies are working or not. You can then optimize the landing pages and redefine your targeting, which will improve the ROI.

Cost Control

Now you can understand that whenever a user clicks on your ads, there is a price. Not only can you set the daily limits but you can also bid on pricing. You can also pause the ads and restart them whenever you want.

 How do I set up a Google Ad Campaign?

1. Choose the right campaign type.
2. Select the right keywords.
3. Create Campaigns and set up ad groups.
4. Use Landing pages.
5. Add a Compelling Ad copy.
6. Set up the budget and targeting options.
7. Test, measure success, and optimize the ad campaign.

Conclusion: How Can Google Ads Help You Advance Your Business Goals?

In Conclusion, we discussed some points that contribute to helping you advance our business goals. Now you understand how Google Ads works and how it is an important part of search engine marketing.

Paid advertising should be the first thing you do when you are trying to achieve your marketing goals. You can call us, and we can help you by running ads. Call us at +91 8448448741 or fill out the form below so that our experts will get back to you.

The effects of digital marketing have significantly changed the marketing environment. Businesses can now advertise on international platforms, enabling them to expand their target audiences.

The target audiences can be targeted with the help of search engine optimization, email campaigns, paid advertising, and some social media platforms such as Facebook, LinkedIn, Instagram, etc.

Businesses can get access to analytics and tracking tools which will let them know the conversion rates, consumer behaviour, overall reach, and demographics. In this article, we have discussed how digital marketing affects consumer behaviour.

1. What is Consumer Behaviour?
2. Some of the factors which influence consumer behaviour
1. Research and experimentation skills
2. Word-Of-Mouth
3. Inconsistent Commitment To The Brand
4. Improved Customer Engagement
5. AI Impacts Consumer Behaviour
6. Impulsive Buying Behavior
7. Less Tolerance and Greater Expectations
8. Experience With Personalized Shopping
3. Conclusion to How Digital Marketing Affects Consumer Behaviour

What is Consumer behaviour?

Tracking the behaviour allows businesses to better understand the intent behind their queries. Moreover, changes can be applied and this will help the consumers make better decisions.

Some of the factors which influence consumer behaviour

If you do not want to read this, you can go through the infographic below:

1. Research and experimentation skills

Modern-day consumers with the help of the internet have some of the best research skills when it comes to purchasing a product or service. Every day these consumers are exposed to the brands that market themselves in the form of ads or organic results.

However, this allows them to compare products and then make a final decision. Having an online presence has empowered businesses to influence consumers and vice-versa.

2. Name, Address, and Phone Number should be consistent (NAP)Word-Of-Mouth

Word of mouth is something that is common in the business world. This can help both consumers as well as the business owners. Consumers always see what other consumers have to say about the product.

Business owners rely on their customers in providing positive reviews on their products. With their online presence, they can project the positive experience to a wider audience. Common word-of-mouth can have an impact on sales figures.

3. Inconsistent Commitment To The Brand

During the early days, people use to stay loyal to a specific brand. Moreover, they were not exposed to a wide range of products or services as they are today. In today’s world, people like to switch their favorite brands which offer them the same quality of products or services at a much affordable price.

Not only this the customers even consider the customer support, offers, and discounts. The more the businesses focus on these terms the more likely the consumers will tend towards your products or services.

4. Improved Customer Engagement

Customers always tend to come back to the brands which they like. With the increase and improvement of modern technologies, it has become easier for brands to interact with their favorite brands.

Businesses having websites and social media presence are much more successful than the ones which don’t have one. With the help of digital marketing, you can improve the interactions between your business and its customers.

5. AI Impacts Consumer Behaviour

You should never neglect the influence of artificial intelligence on consumer behaviour. This helps consumers make better choices. Businesses that use AI are able to promote their products much easier as compared to others.

6. Impulsive Buying Behaviour

An impulsive buying decision is the one you make before purchasing or buying a product. In general, impulsive buying decisions are made suddenly whereas all the buying plans are made pre-planned.

Through online advertisements, social media, brand deals, and discounts businesses can promote their products which in turn can affect customer behaviour.

7. Less Tolerance and Greater Expectations

With the online presence of businesses, consumers have less tolerance for exploring products or services. They just go through the product reviews and online forums and take their decisions.

Consumers expect businesses to respond immediately to queries, and they express their displeasure on online platforms when businesses don’t tend to. The number of details they receive through the internet has a direct effect on consumer behaviour.

The more the value brand provides online the more the audiences turn into buying customers.

8. Experience With Personalized Shopping

Digital marketing has always established consumers with a personalized shopping experience. In today’s day and age, they spend a great amount of time researching and purchasing the desired products.

Brands have realized this behavior, and they have changed their online strategies by providing a personalized experience to all customers with well-curated personalized content.

Conclusion to How Digital Marketing Affects Consumer Behaviour

In Conclusion, we have shared 8 ways in which digital marketing affects consumer behaviour. With the involvement of advanced technologies, customers will have a better shopping experience.

Businesses can use this technology to manipulate consumer behaviour without any negative impacts. Moreover, we will have to see how digital marketing will shape the future of consumer behaviour. Also, Percoyo can help you with your digital marketing journey.

You can call us at +91 7676722000 or fill up the form below so that our executives can get back to you.

1. What is SEO? How does it Work?
2. What is SEM? How does it Work?
3. What is the difference between SEO and SEM?
4. Can you use SEO and SEM together?
5. Conclusion to How SEO and SEM work together

What is SEO? How does it Work?

SEO is an important aspect of digital marketing. Optimizing your website for audiences can directly improve your visibility on SERPs. This makes it easier for search engines to show your website for the queries that users are searching for.

However, there are several factors that go into SEO. They are as follows:

1. On-Page Optimization: This includes optimizing your website’s content, and structure to make it easier for the search engines to crawl and index the website.
2. Off-Page Optimization: Off-Page SEO includes building high-quality links to your website. This will in turn improve your website’s relevancy and authority.
3. Technical SEO: This includes optimizing your website’s structure for search engines. This also includes site speed, mobile friendliness, and security.

What is SEM? How does it Work?

They are several types of ads. They are as follows:

1. PPC Ads: These are the ads that you pay for each time a user clicks on them.
2. Display Ads: These are ads that are displayed on websites.
3. Retargeting Ads: These ads are used to target people that have already visited your website.

What is the difference between SEO and SEM?

SEO is an affordable and effective way of getting traffic to your website. This is a very effective way of bringing long-term traffic. However, SEM involves setting a budget and paying each time a user clicks on it.

Can you use SEO and SEM together?

1.Boost your visibility on SERPs
Combine SEO and SEM to improve visibility on SERPs. Optimize your website for search engines, so that people will find your website when the users are searching for a specific term.

SEM campaigns are used to buy visibility on SERPs. By doing this, you can combine both of them to occur at the top of the SERPs.

2.Target High-Intent Keywords
By running ads you can target highly difficult keywords, which you cannot target organically. This can be used to gain traffic and turn them into leads with the help of SEM.

3.Test and refine your keyword strategy
SEM is a great way to test and refine keyword strategy. By running SEM campaigns, you can target which keywords drive the most traffic and conversion to your website. You can use these keywords to reform your SEO strategy and optimize content accordingly.

4.Improve overall digital marketing strategy
You can improve your digital marketing strategy, with the help of combining SEO and SEM. SEO can help organic traffic and the long-term credibility of your website. SEM can be used to drive paid traffics to your landing pages.

By doing this, you can target a wide range of audiences. This can help you generate a high number of leads and sales.

Conclusion to How SEO and SEM work together

In Conclusion, SEO and SEM both should be considered for a good digital marketing strategy. A friendly website, traffic, increased brand awareness, and high conversion rates are the benefits that can be acquired by combining both SEO and SEM.

At percoyo we can help you with both strategies, we have experienced experts who will walk you through the entire process. You can call us at +91 7676722000 or fill up the form below so that our executives can get back to you.